schedule of events

MONDAY, MAY 11 — Arrival and Welcome

4:00 PM
Check-in and Registration

6:00 PM
Welcome Party at Pale Fire Brewing Co. (217 S Liberty St - A short walk from Hotel Madison). Food and beverages provided.

TUESDAY, MAY 12

8:00 AM
Breakfast and Coffee

9:00 AM
Opening Welcome from Tim Peters

9:15 - 10:00 AM
Session 1 — Map Your Workflow
This is where it all starts. We'll walk through a real customer workflow as a case study, then you'll map your own end-to-end auction process on paper, from booking the deal to paying the seller. You'll carry this document with you throughout the conference and build on it in every session.

10:15 - 11:00 AM
Session 2 — Booking the Deal and Teasing the Marketing
Landing the deal is step one. This session covers seller proposals, first impressions, coming soon marketing, and how AI can help you go from seller conversation to signed contract the same day.

11:15 AM - 12:15 PM
Session 3 — Dual Track

  • Track A: AI Catalog Tools

    • Here's what we built, how to tune it, and hands-on practice with prompt engineering your own AI cataloging workflow.

  • Track B: Real Estate Auction Setup and Multi-Par Demo

    • Bidder registration, first-time manual approval, bidder capping, and a full multi-par demo with map drawing.

12:15 - 1:15 PM
Lunch

1:30 - 2:15 PM
Session 4 — Steal This Idea
Some of your fellow auctioneers each share one idea that has made a real difference in their business. Short, punchy, and designed to give you something you can actually use.

2:30 - 3:30 PM
Session 5 — The Day Before GO Time
Everything that happens in the 24 hours before your auction matters. This session covers managing seller expectations, releasing reserves, preview days, bidder reminders, and the tools and workflows that get the deal done. Organized by table: Real Estate and Personal Property.

3:45 - 4:45 PM
Session 6 — Dual Track

  • Track A: Simulcast Like a Pro

    • Advanced techniques for running a live simulcast auction.

  • Track B: What Your Timed Auctions Are Missing

    • Variable closing speeds, cascading close, group auto extend, and more.

6:00 PM
Group Dinner at Hotel Madison 

WEDNESDAY, MAY 13

8:00 AM
Breakfast and Coffee

9:00 - 10:15 AM
Session 7 — Protecting Your Business: Auction Law in a Constantly Changing World with George A. Michak, Esq.

10:30 - 11:30 AM
Session 8 — Dual Track

  • Track A: Post-Auction Workflow for Cataloged Auctions

    • Invoicing, settlements, pickups, non-payers, shipping, and seller checks.

  • Track B: Post-Auction Workflow for Real Estate

    • Seller management after the sale, leveraging great results in your marketing, reaching backup bidders, and using a strong result to generate your next deal.

11:45 AM - 12:45 PM
Lunch

1:00 - 2:00 PM
Session 9 — Dual Track by Company Size

  • Track A: "The Efficient Operator" (1–4 People)

    • Choosing which auctions to take, partnering to scale, and making every deal count when it's just you.

  • Track B: "Building the Machine" (15+ People)

    • Roundtable on the systems, staffing, and incentives required to grow without chaos. EOS, profit sharing, retention, and what breaks when you get bigger.

2:15 - 2:45 PM
Session 10 — New Tools from BidWrangler
A walkthrough of everything BidWrangler shipped in 2025, including global search, watchlist, and a full list of features you may not know you have.

3:00 - 4:00 PM
Session 11 — Marketing in an Age of Artificial Intelligence
We'll start with a roundtable: what are you doing with AI in your marketing, and what's actually working? Then we'll get into new tools and approaches.

4:15 - 5:00 PM
Session 12 — Speed Problem-Solving Roundtables
Come with a real problem. Leave with real answers. Tables are organized around submitted problems and the group digs in together, with same format as a good business advisory session. Submit your problem before you arrive.

5:15-7:15 PM
Happy Hour and Appetizers
Dinner on Your Own - Recommendation List

THURSDAY, MAY 14

8:00 - 9:00 AM
Breakfast and Coffee

9:00 - 10:00 AM
Session 13 — State of the Company with Tim Peters and Andy Harbick
Tim and Andy pull back the curtain on BidWrangler, with where we've been, what we built, how we operate, and what we're working toward. This one is for the people who want to know who they're building their business on. Includes Q&A.

10:15 - 11:00 AM
Session 14 — 2026 Product Roadmap
What's coming, what we're prioritizing, and where the platform is headed. Hear it first and weigh in.

11:15 - 11:30 AM
Closing Remarks with Tim Peters

11:45 AM - 12:45 PM — Workflow Support Lab
Heading out? The BidWrangler success team will be on hand to answer questions, walk through workflows, and make sure you leave with everything you needed.

Please note: schedule still subject to change.